Privacy Policy

MK Aarambh Private Limited (“MK Aarambh”, “we”, “us”) respects your privacy. This policy explains what personal data we collect through this website and our project pages, why we collect it, who we share it with, how long we keep it, and the rights you have under India’s Digital Personal Data Protection Act, 2023 (“DPDP Act”) and the rules made under it.

For the purposes of the DPDP Act, MK Aarambh is the Data Fiduciary for personal data collected through this website, and you are the Data Principal.

1. What we collect and why

We only collect what you choose to give us in an enquiry form, plus basic technical data needed to run the website:

We do not ask for financial details, identity documents, or sensitive information through this website. Please do not include them in the message box. If you go on to book a home, the documents needed for the agreement for sale are collected separately, under that agreement.

2. Your consent

We process your enquiry details on the basis of your consent, which you give by ticking the consent boxes before submitting a form. That consent covers MK Aarambh contacting you by phone call, SMS, WhatsApp or email about your enquiry and our projects, including if your number is registered on the National Customer Preference Register (DND), as permitted with explicit consent.

You can withdraw your consent at any time, as easily as you gave it: call +91 80876 11946, reply “STOP” to any of our WhatsApp or SMS messages, or tell the person who calls you. After you withdraw, we will stop contacting you and delete your enquiry details unless the law requires us to keep them. Withdrawal does not affect anything we did lawfully before it.

3. How we use your data

• To respond to your enquiry and answer questions about our projects, pricing, availability and loans.
• To arrange and confirm site visits.
• To send you project information you asked for, such as brochures, floor plans and updates on the project you enquired about.
• To keep the website secure, prevent misuse, and meet our legal obligations.

We do not sell, rent or trade your personal data, and we do not use it for automated decision-making or profiling.

4. Who we share it with

• Our sales and customer-care team, and the MK Aarambh company developing the project you enquired about.
• Service providers who process data on our behalf, only as needed for the purposes above and under confidentiality: our website hosting provider and our email delivery provider (Resend), which delivers enquiry forms to our sales inbox.
• Authorities, when required by law, court order or a lawful request from a government agency, including MahaRERA.

Some of these providers may store or process data outside India. We only transfer data to countries that are not restricted by the Government of India under the DPDP Act, and we require providers to protect it.

5. Cookies and third-party services

This website sets no cookies of its own and does not use advertising or analytics trackers. It stores two small, strictly necessary values in your browser: your cookie choice (so we don’t ask again) and a note that you have seen the opening animation during this visit. Neither identifies you or leaves your device.

Project locations use Google Maps, which may set its own cookies. Maps load automatically only if you allow “Maps & embedded content” in our cookie banner; otherwise a map loads only when you click “Show map”. You can change your choice at any time with “Cookie settings” at the bottom of every page. Our WhatsApp buttons open WhatsApp. When you use these services, Google or WhatsApp may collect data under their own privacy policies, which we do not control.

6. How long we keep it

• Enquiries: for up to 24 months after our last interaction with you, so we can follow up on your interest, and then deleted. If you withdraw consent or ask us to delete your data, we delete it sooner.
• If you become a customer: for as long as required by law, such as real estate (RERA), tax and accounting laws.
• Server logs: for at least one year, as required by the DPDP Rules for security purposes, and then deleted.

7. How we protect it

The website is served over encrypted HTTPS. Enquiries are delivered only to authorised MK Aarambh staff, and we limit access to those who need it to respond to you. No system is completely secure; if a personal data breach affecting you occurs, we will inform you and the Data Protection Board of India as required by the DPDP Act and Rules, including what happened and the steps you can take.

8. Your rights

Under the DPDP Act, you have the right to:

• Access a summary of the personal data we hold about you and how we have used it, and know who we have shared it with.
• Correct, complete or update inaccurate or incomplete data.
• Erase your data when it is no longer needed for the purpose you gave it, unless the law requires us to keep it.
• Withdraw consent at any time, as described in section 2.
• Nominate another person to exercise these rights on your behalf in the event of your death or incapacity.
• Grievance redressal — raise a complaint with our Grievance Officer (below).

To exercise any right, contact our Grievance Officer. We may ask you to verify your identity, usually by confirming the mobile number you used, before acting on a request. When exercising your rights you are expected to provide accurate information and not file false or frivolous complaints, as the DPDP Act requires.

9. Grievance Officer

For questions, requests or complaints about your personal data, contact:

Grievance Officer, MK Aarambh Private Limited
MK Proud, Opp. Rahul International School, near Virar–Nallasopara Link Road, Nallasopara West, Maharashtra 401203
Phone: +91 80876 11946

We will acknowledge your request promptly and resolve it as soon as possible, and in any case within 90 days, as required by the DPDP Rules. If you are not satisfied with our response, you may complain to the Data Protection Board of India.

10. Children

This website is meant for adults looking to buy property. We do not knowingly collect personal data from anyone under 18. If you believe a child has sent us their details, contact us and we will delete them.

11. Changes to this policy

We may update this policy when our practices or the law change. The “Last updated” date above shows the current version. If we make a significant change to how we use data you have already given us, we will ask for your consent again where required.

12. Governing law

This policy is governed by the laws of India. See also our RERA Disclaimer.